Ariens 1960's and 1970's
Vintage Advertisements and Dealer Brochures.
After I bought my 1971 Ariens in
January 2009, I began doing
research on it's history, which led to this
webpage..but I also
discovered a lot of interesting vintage 1960's
and 70's advertising and
brochures! So I started collecting some of
them. Also some other Ariens
enthusiasts have shared scans of their
brochures with me, and have
allowed me to post them here for everyone to
Sno-Thro - 1950's
Before we get to the classic Ariens
introduced in 1960,
In 1952, Ariens came out with a new
garden rototiller model
called the "yardster"..
"yardster sno-thro" was presumably available
1952 to 1959, then the
stand-alone sno-thro came out in 1960, the one
we know today as the
classic Ariens snowblower.
At first I could only find some
advertisements, but no
actual photos or images of the sno-thro
Those three magazine ads *mention*
the sno-thro attachment,
but dont show what
(there is also a back cover, but it is completely
The brochure is
undated, but based on what we
know about the yardster, it is from
An interesting bit of
And now for
the 1960 and after Sno-Thro brochures and
Here is the
first Ariens Sno-Thro brochure! From 1960:
This next set of brochures are
parents bought his 1963 Ariens Sno-thro
brand new in
Chuck's 1963 Sno Thro are on page
brochure is clearly from 1962, even though
with the purchase of a 1963 machine. Form
No. ST4-62 (62 = 1962) and it
clearly shows 1962 models. Notice either the
dealer or Ariens stamped
"Model 10M-L60D" information (which was the
And the second brochure that came with Chuck's parent's 1963 is clearly a 1963 Brochure.
Form No. STC-63..its labeled 1963, and the illustrations clearly show 1963 Sno-Thros.
(there are clear differences between the 1962 and 1963 models, mainly the scoop.)
(if anyone wants to see that text more clearly, just send me a note..chuck sent me high-res scans!)
sharing these vintage brochures Chuck, they
Here is a very
interesting brochure from 1966!
This is the 10,000 series "Facts Manual"
Notice that the guy
with the snowblower, and
his neighbors, are the same guys from
year I was born:
(Before the age of Political Correctness! ;)
A 1972 postcard from Cardcow.com
I won, on ebay, a collection of "owners paperwork" from 1973!
all the paperwoark that would have come with a new sno-thro,
here are some scans of some of the pieces:
(the 20" machine (above) is a 1973 22,000 series,
the 24" and 32" machines (below) are 1973 10,000 series)
(there are more pages I didnt scan..about attachments
and a page about the 1973 line of riding mowers)
(prices hand-written in by the dealer! in 1973.
Those prices, $340 to $460, translate to about $1,400 to $2,000 in todays dollars!)
Remember Snow Blower Model Year Theory #1?
With this last Advertisement from September of 1979,
We have switched to SBMY #2! ;)
Look at the Black Nameplate..thats a 1980 model!
being sold in September of 1979.
check here for more information.
I might as
well put this here..cant hurt!
And a garden
tractor! to restore and use.
(I know the manorway is really in the "lawn tractor" catagory..but thats ok.)
I doubt I will
ever collect *all* of those, but those are
models I would like to look for.
The experience of finding and using my 1971 Ariens snowblower, and all the research that has led to this webpage, have really made me appreciate the "Golden Era" of mid-20th Century American-made high quality lawn and garden equipment! The new stuff available in the stores today just cant hold a candle to these classics..Im so impressed with my 40 year old snowblower, that I now want to find a 50 year old garden tractor as well!
So if anyone
knows of any of those models looking for a
home, in Western NY,
This educational, non-profit
site is not affiliated with the Ariens Company.
It is simply the "hobby webpage" of one satisfied 1971 Ariens Sno-Thro owner.
All logos, names and
trademarks are property of their respective
Official Ariens webpage is here:
This Ariens website was started January 2009
Page 11 last updated November 15, 2010
For information about Ariens parts, see here.
For other general
take a look here:
I am a member on that forum, and its a very friendly and helpful place!
The best place for snowblower discussion on the internet.
If you have questions, you can find the answers there..